Advantages and Disadvantages of Mobile Marketing

What is mobile marketing?

Mobile marketing is a type of marketing that takes place on the smartphone which includes tablets/ Ipad and other types of mobile phones. The purpose of mobile marketing is to reach the consumers or audience who is mobile users through advertisements, applications, and notifications https://www.adjust.com/glossary/mobile-marketing/. It was reported that over 60% of B2B or Business to Business Service buyers describe that smartphone play a huge role in the late sale.

Advantages:

Boost search engine ranking

Mobile marketing could help boost the search engine ranking by increasing and reaching out to a wider consumer who uses a smartphone. It also “boosts the credibility of your business” based on Forbes. Which result in increasing the sales and website traffic.

Portable marketing

In this new digital technological world, the mobile phone plays a huge role in our daily life. Smartphone is small and convenient to carry around. Some mobile phone is low price which is affordable for all people. This means that advertising marketing is could reach consumer-based everywhere and anywhere as long as there’s a mobile phone.

Disadvantages:

Not standardize

Comparing a mobile or tablet to a PC the screen size is a major difference. This is one of the cons that mobile could affect the content or campaign showcasing on mobile. It could make the audience have a hard time seeing the content on phone compared to PC, due to the reducing of the screen size and layout to fit the mobile screen.

Slow speed

The mobile phone has a smaller capacity compared to a computer. This means mobile phones could not take too much data to run at a fast speed. The cause of the slow speed due to the large size of the file or image that the business has uploaded onto the website or marketing platform. Some consumers would not be satisfied with the slow speed of the marketing platform which will reduce the amount of audience attention.

Overall

Mobile marketing could be considered as one of the leading marketing platforms in this 21st century. Every single person from the age of 13 up has a smartphone on hand. It has a strong potential in boosting the advertisement. Along with the pros of mobile marketing, there is also various con such as not being standard and slow speed as mentioned above. One of the tools that could help businesses to overcome the slow speed issue is using a website Mobile friendly test on google.

Mobile Friendly Test Homepage.

Mobile-friendly test website could test the speed of the website and calculate the issue and list out the things that the business could consider solving in order to boost the speed of the website.